According to the latest Economist issue, China is a country to watch. Apparently, there are many Chinese with cash to burn, and from 2011 to 2013 China contributed more than any other country to the growth in global consumption.
International companies have noticed, and are working hard to benefit from all of this spending. It used to be that western brands would sell better just because it was a western brand, but now the Chinese consumers are more discerning.
Just like producers make sure to keep China in mind as they make their films, other companies are planning advertising and products to cater to this population. The article predicts that future consumer markets everywhere are going to look more Chinese and be cosmopolitan, luxury minded and online.
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